Nataliia Bilohlazova, Professional Integration HUB 2.0 Program Participant (Austria Tourism)
Intro
- Age: 40 years old
- City in Ukraine where you lived before the full-scale invasion (forced relocation): Kharkiv
- Specialization: Business Development Manager in a 2D/3D Animation Studio
PROFESSIONAL BACKGROUND
In 2017, I began my professional journey in the IT industry as a Lead Researcher. At the time, my daughter was just three years old, and like many mothers, I was searching for a job that would allow me to balance work and family life. The opportunity to work remotely was the perfect fit, giving me the chance to apply my English skills in a real-world setting, which felt incredibly fulfilling.
Over time, I realized I wanted more than just research. I wanted to connect with people, create something meaningful, and see tangible results. That’s when I made the leap into sales and eventually grew into the role of Business Development Manager, specializing in 2D/3D animation and software development. It was the ideal combination of creativity and communication, two things I’ve always loved. Helping clients understand how creative solutions could bring their ideas to life became not just a job, but a passion. Building relationships, solving problems, and turning ideas into reality gave me a deep sense of purpose and fulfillment.
Working in Ukraine came with its fair share of challenges. When COVID-19 hit, the economic crisis led many companies to hesitate about investing in video production. They questioned whether videos were truly necessary for their businesses. Just as we adapted to and navigated that storm, the war brought even greater difficulties. Power outages, unreliable internet, and the constant need to plan workdays around blackouts became part of everyday life. Despite all of this, I saw the resilience and determination of my colleagues and myself. Together, we found ways to keep projects moving forward, no matter how tough things got.
On the other hand, some aspects came naturally to me. I’ve always enjoyed understanding client needs, building trust, and helping them bring their ideas to life. Negotiating deals and nurturing relationships felt intuitive, like something I was meant to do. Over the years, I was fortunate to work alongside incredibly talented and experienced professionals. Their expertise and mentorship shaped me, taught me invaluable lessons, and helped me grow both as a specialist and as a person.
Today, the 2D/3D animation and video production industry in Ukraine faces enormous challenges. The power cuts and communication problems caused by the war make it really hard to keep things running smoothly. Yet, despite all of this, I’m amazed by the innovation and perseverance of Ukrainian professionals. They are finding new ways to adapt, staying committed to excellence, and proving that creativity and resilience can thrive even in the most difficult circumstances. This spirit keeps the industry alive and moving forward, and I’m proud to have been a part of it.
FORCED EMIGRATION
For me, the war began in 2014 when my family and I had to leave Donetsk and start over in Kharkiv. Over time, Kharkiv became our home. I built friendships, grew professionally, and created a new life. When the full-scale invasion began in 2022, I knew from experience that it wouldn’t end quickly. I still remember the heavy silence in the car as we drove away, broken only by the distant sound of explosions. My daughter, our cat, and I traveled across Ukraine with fear and uncertainty but found safety with the help of friends in Chervonograd.
In April 2022, we arrived in Vienna, and although she didn’t join the Ballet Academy of the Vienna State Opera, she successfully enrolled at MUK (Musik und Kunst Privatuniversität der Stadt Wien) in the Faculty of Contemporary Dance. Austria has since become a place of stability and opportunity for us. I’m grateful for the support we’ve received, which has allowed us to rebuild our lives and dream of a brighter future.
LIFE IN AUSTRIA
Adjusting to life in Austria came with its challenges. The German language was one of the biggest hurdles for my family. While my English helped me get by at first, I quickly realized that mastering German was essential to feel truly at home here. I joined free courses, passed exams, and watched my daughter make incredible progress in her studies. That’s something I’m really proud of.
Finding an apartment wasn’t easy either. The demand was high, and the requirements seemed overwhelming at times, but eventually, we managed. Another surprise was the fact that almost everything closes on Sundays, which meant I had to completely rethink how I planned my week.
I was truly amazed by Vienna’s excellent public transportation. It makes life so convenient. I was also impressed by the openness of politicians and local authorities. I’ll never forget how inspiring it was to visit the Parliament and the Rathaus, where history comes alive and blends with the present. It felt incredible to witness the transparency of their work and realize how open they are to communication. Moments like that made me feel connected to this new place and gave me a sense of belonging.
At first, I felt that some Austrians were unsure about working with Ukrainians. It seemed they didn’t know what to expect from us or our work culture. But over time, many were really impressed by how hardworking, reliable, and quick we are at delivering results. I often saw surprise when they learned that many of us hold multiple degrees and have extensive professional experience. It felt rewarding to challenge these perceptions and show what Ukrainians are capable of, earning trust and appreciation in the process.
What keeps me grounded are the small joys that Austria offers – building friendships that feel like family, hiking through the breathtaking landscapes, and discovering art and history in museums or at beautiful performances, many of which are free. These experiences have brought light and inspiration into our lives. Above all, seeing my daughter thrive and grow, both physically and emotionally, in a safe and nurturing environment gives me the strength to keep going. It reminds me that we are on the right path, and that thought alone brings me peace and purpose.
If I could talk to myself when I first started my journey in Austria, I would say, “Take a deep breath – you’re going to make it. The road ahead won’t be easy, but step by step, you’ll build a new life. You’ll learn, you’ll grow, and you’ll meet incredible people who will help you along the way. Don’t be afraid to ask for help, and never underestimate your strength. One day, you’ll look back and see how far you’ve come, and you’ll be proud of every small victory along the way.”
Professional Integration HUB
I found out about the Professional Integration HUB program when a friend shared the program details and registration link with me. I immediately felt a spark of hope, it seemed like the perfect opportunity to grow professionally, connect with new people, and better understand the Austrian work environment. Looking back, that simple message from my friend turned out to be the start of something truly transformative.
When I joined the internship, I hoped to gain new knowledge, build connections, and see firsthand how professionals in Austria work. I also wanted to rebuild confidence in myself as a specialist after everything we had been through. But this program has gone far beyond what I expected. The team at ÖW welcomed me warmly, not just as a colleague but as a person. I learned so much about the tourism industry, innovative tools, and Austrian working culture. The study visits, webinars, and projects were incredibly valuable, but what I appreciated most was meeting inspiring people who encouraged me to grow and believe in myself again.
This internship opened my eyes to the innovative and organized nature of the Austrian professional world. I was particularly amazed at how the team uses AI-based tools to make their work more efficient and effective; it’s like seeing the future of productivity in action. Their creative approach to maintaining websites and platforms, as well as managing social media, was something I had never experienced before. What truly inspired me, though, was the supportive and people-oriented attitude in the workplace. There’s a genuine focus on collaboration, respect, and ensuring everyone feels included. It was refreshing to see how this positive environment not only boosts productivity but also creates a real sense of belonging. It made me realize how powerful a strong, supportive team can be.
I would describe the Professional Integration HUB as “A Lifeline for Growth and Integration.” The HUB has been more than just a program for me; it has been a lifeline during a time when I needed it most. It helped me rebuild my professional confidence, gain real hands-on experience in the Austrian work environment, and meet inspiring professionals who made me feel seen and valued. It’s not just about acquiring new skills; it’s about rediscovering your purpose, finding your place, and preparing yourself to contribute to Ukraine’s brighter future.
Here are five key tips for Ukrainians in Austria on how to fulfill yourself in your professional field, based on my own journey:
- Trust Your Experience
Don’t undervalue what you already know. Your skills and achievements have meaning and can bring real value to the Austrian market. Be confident in your professional journey and show others what you’re capable of.
- Stay Curious and Keep Learning
Be open to new tools, practices, and ways of working. Whether it’s improving your German, learning about AI tools, or exploring a new industry, every step brings you closer to your goals.
- Build Connections
Networking is so much more than just exchanging contacts. Attend events, workshops, and programs like the HUB. Meet people, share your story, and don’t be afraid to ask questions. You’ll be amazed at how much support and opportunity comes through genuine connections.
- Get Practical Experience
Find opportunities to apply what you know—through internships, volunteering, or small projects. These experiences are invaluable for understanding the local work culture and adding to your professional toolkit.
- Keep Moving Forward
There will be challenges, and at times, you might feel unsure. But believe in your strength, keep improving yourself, and don’t give up. You’ve already come so far, and each step forward brings you closer to where you want to be.
Most importantly, be patient with yourself. Finding your place in a new country takes time, but with persistence, kindness to yourself, and the support of programs like the HUB, you’ll discover just how much you can achieve.
PLANS AFTER PARTICIPATING IN THE PROGRAM
The program has been a huge step toward integrating into the Austrian professional environment. I feel much more confident now; whether it’s contributing to team discussions, navigating workplace practices, or building connections with colleagues. The practical experience I gained, along with the insights into how things are done here, made me feel like I truly belong. Of course, there’s still a lot to learn and room to grow, but now I have a strong foundation to stand on. For the first time since moving, I feel like I’m not just surviving; I’m moving forward in my professional journey with real purpose.
The lessons I’ve learned during this internship could be invaluable for Ukraine, particularly in rebuilding our tourism sector. The war has left the industry in a fragile state, but I believe there is an incredible opportunity for renewal and innovation.
I’ve seen firsthand how the use of AI tools and digital solutions can make work more efficient and effective, from managing platforms to engaging with customers. Ukraine’s tourism industry could greatly benefit from adopting similar tools to improve visibility, organization, and service delivery.
Beyond technology, the emphasis on creativity, collaboration, and a people-first approach was truly inspiring. What stood out to me most was Austria’s model of sustainable tourism promotion and their commitment to digital transformation. These are two areas Ukraine could embrace as we rebuild. These strategies not only enhance efficiency but also create a foundation for long-term success and growth.
For me, this experience has shown how much can be achieved when innovation meets teamwork and purpose. I truly believe Ukraine can rebuild stronger by adopting these practices.
Photos: Valerie Loudon